MRPwebmedia Client: Voices.com Video Ad Campaign
One of our clients operates a voice talent agency and they needed a video campaign that demonstrated the power and versatility of professional voice-over in a seemingly visual environment. This Web video campaign illustrates how to develop a marketing campaign by starting at the end. To begin, we created a new tag line for the campaign, "Life Deserves A Soundtrack." Once we had the punch line everything else just fell into place. Using one of our most versatile voice-over actors we developed a series of scenarios using different voice-over deliveries and writing styles.