02
Feb
2012
Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going on to the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect.
18
Nov
2011
The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it.
27
Sep
2011
Web videos have many purposes: they display, present, inform, educate, enlighten, and entertain; they also persuade, motivate, and sell.
07
Sep
2011
You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pseudo-innocence.
21
Jul
2011
The Web has spawned many great opportunities for people in general and businesses in particular. One of the byproducts of ubiquitous access and use is the ability of anyone with a Web-ready device and Internet connection to participate.
30
Jun
2011
Do you have an obligation to be good, and by good, I mean good at your job?
09
Jun
2011
Is your brand cool? Cool is the ultimate compliment your company or product can receive from it’s buying public. To be cool is to be special, superior, and of higher value than the competition, which is why coolness is such a sought-after marketing objective.
27
May
2011
MRPwebmedia is pleased to announce they have been awarded a 2011 Summit Creative Award for Video Microsites, not bad considering there were 4300 entries from 22 countries. The winning site can be seen at http://www.mrpwebmedia.com/ads/CallLimiter.
28
Apr
2011
We live in the age of communication. We are in constant contact with friends, family, and business colleagues. Each new digital device, software solution, or Internet phenomenon creates an opportunity for entrepreneurs to position themselves as the next-big-thing, and business executives to establish themselves as marketing mavens, business gurus, or technology boffins.
06
Apr
2011
Consultants are always talking about “deliverables,” a term used to describe the final product provided to their clients. Consultants understand that business people are loath to paying for mere advice even if that advice is critical to their business, but they are open to paying for something tangible like a deliverable. The so called “deliverable” is usually a nice thick report bound in one of those fancy expensive folios that may contain some useful strategies and tactics but quite often is filled with platitudes and generalities accompanied by colorful graphs and charts of equally dubious value. As a consequence, business consultants, have a generalized reputation that lies somewhere between politicians and used car salesman.
