30
Nov
2008
Advertising’s Most Important Word
If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bigger, better?
15
Nov
2008
A Website Without Video Is Like…
If you want to get your point across, one of the best ways to do it is with a metaphor; metaphors are colorful, memorable, meaningful, and effective. So when you want to make an impression, don’t just state the facts, tell a story in a way that goes beyond just a recital of the obvious.
The best way to communicate to your audience is with a video – but that’s just the how. Let’s see how many metaphors we can come up with that explain the why.
01
Nov
2008
How To Create A Video Campaign Concept
Have you ever had a good idea, maybe a great idea, only to find that someone else already ready did it? Frustrating. You want to be a success and who doesn’t? It’s why you do what you do, why you put-up with what you put-up with? But it all gets so frustrating.
30
Oct
2008
How To Make Web-Advertising Worth Watching
It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can’t wrap their heads around the Internet and fit it into their standard commercial box. The traditional media’s tactic of last resort, buying-up the competition and imposing its commercial will, just won’t work with the Internet. Businesses that want to succeed on the Web must learn how to turn their commercial message into content as a seamless entertaining presentation.
15
Oct
2008
It Only Takes 136 Words to Reinvigorate Your Website
People are always complaining about the short attention span of website visitors, but the real problem is not with the website audience it’s with the quality of the content being presented. The 136Words© concept is a method of delivering your core marketing message in a series of one minute audio and/or video presentations. For a complete overview of the updated 136Words© concept visit 136Words.com
01
Oct
2008
What’s Wrong With E-Commerce Websites?
What is going on with e-commerce websites? It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something.
30
Sep
2008
What is a Microsite?
Mircrosites are mini websites dedicated to delivering information and soliciting ‘call-to-action’ responses for particular products, services, market segments, demographic groups, marketing campaigns, initiatives or promotions.
15
Sep
2008
Web-Video Campaign Creation 101
Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff.
01
Sep
2008
Does Your Website Need a Magic Act?
In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales.
30
Aug
2008
All Websites Are International
Tip O’Neill, the late Speaker of The House of Representatives is often quoted as saying “All politics is local,” meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician’s stance on the larger, more weighty, geo-political issues.
