In our second free edition of Website Confidential we discuss Commercial Noir, what it is, why it’s important, and how to use it to your marketing advantage.
Website Confidential Commercial Noir
Marketing and Branding Strategies, Tactics and Techniques
Our latest free edition of Website Confidential focuses on how to use Film Noir techniques to influence modern marketing prospects. We connect the dots between what it is, why it was developed, and how it might be the marketing strategy you’ve been looking for.
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We start with Film Noir and its impact, and we continue on to discuss its reinvention as Neo Noir using modern digital techniques and technologies. Finally we connect the whys and wherefores, so you can use this powerful visual and psychological phenomenon to create dramatic Commercial Noir marketing presentations.
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Something To Get You Started
Film Noir: Film Noir (Dark or Black Film) is a term coined by French film critics describing the American pulp fiction crime melodramas of the 1940s and 50s. It’s a cinematic style and genre that reflects a menacing and fatalistic point-of-view. It combined a post-depression angst with a cold war era fear as interpreted by German expressionist directors and cinematographers, and their American and British devotees.
Neo-Noir: Neo-Noir is the modern reinterpretation of the Film Noir genre; it incorporates modern cinematic technology and techniques with the emotional and psychological point-of-view of the 1940s and 50s. The post 911 War On Terror combined with the post housing collapse of 2007 has created much of the same societal angst that gripped people during the Film Noir heyday.
Commercial Noir: Commercial Noir is a marketing approach that uses the Noir aesthetic to tap into feelings similar to those of society in the Film Noir era, in order to psychologically connect to an audience, and establish a brand identity.
More Good Stuff
Life is good when you get something for free but alas not everything can be gratis, so if you thought Website Confidential Commercial Noir was interesting wait till you get a hold of Double Take Marketing Techniques. Hay, we can’t give away all our great ideas, so why not get yourself a copy. Perhaps What’s The Big Idea? maybe what you need, and while you’re at it, why not go for the trifecta, and add Brand Universe to your bookshelf.