You've heard of mission statements, elevator pitches, and other variations of the same thing.
What it all boils down to is telling people who you are, what you do, and why any body should care.
The notion is you delivery your core marketing message in the time it takes to get where you're going on an elevator.
Today these short marketing messages are more likely delivered on websites rather than elevators.
Unfortunately most of these so-called elevator pitches are nothing more than mind-numbing platitudes that
convey none of what people are really looking for. We all know how impatient Web-visitors are. People have
hair-trigger click-fingers, bouncing from page to page without ever absorbing or understanding any of the content.
Your site becomes instantly forgettable.
Let's face it. There are lots of people selling similar or competitive products or services. So why would anybody respond to your message
if you're saying the same thing, the same way, about the same stuff as your competition? People do business with people, people they trust,
people they like. And if websites have one major drawback, it's that they are impersonal and for the most part, devoid of human contact.