136Words© | Brand Yourself With Audio & Video

"Writing inane sales copy doesn't make you a screenwriter."

Define Your Message:

Define your message by focusing on your core objective. This message must be concise, coherent, and articulate. All too often, business writing is inane gobbledygook. Business-to-business writing in particular tends to cram everything you do into a single presentation. Narrow your focus to a single compelling reason why prospects should do business with you.

Develop Your Concept:

Think campaigns not commercials. A campaign is defined as a series of presentations with a theme that ties them together. Let's say you have six important concepts you want to get across. That requires six video or audio presentations each focusing on a single idea, but with a unified theme that ties them all together. That way you have six chances to persuade and convert traffic into customers.

Identify Your Audience:

Don't think of your prospects as a market; they are an audience, waiting to be informed, entertained, and moved to action by your message. You cannot be all things to all prospects. You must decide who your audience is, and what they will accept. Approach secondary agendas with different initiatives. Your message must resonate with your audience. One-size-fits-all fits no one.

Refine Your Message for Verbal Communication:

You don't speak the way you write. Writing for speech requires thinking of how things sound, where to place the pauses, and on what words or phrases you place emphasis. It is not just about grammar, spelling, and composition; it's about creating a compelling, attention grabbing, entertaining work of persuasion.

Contact MRPwebmedia at 905.764.1246 or email info@mrpwebmedia.com to find out how you can implement 136Words© on your website.

Office: Fax: Email: Mail:	905.764.1246 905.764.1268 info@mrpwebmedia.com 10 Royal Orchard Blvd PO Box 53081 Thornhill, Ontario Canada L3T 7R9
Jerry Bader, Senior Partner jb@mrpwebmedia.com Josh Bader, Director of Media Design josh@mrpwebmedia.com Simon Bader, Director of Audio Production sb@mrpwebmedia.com

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MRPwebmedia.com | info@mrpwebmedia.com | 905.764.1246