How many websites have you visited recently, probably quite a few, but how many do you actually remember anything about?
Think of the Internet as if it was a party, a party where you don't know anyone, and nobody knows you. As you work the room
you are introduced to a dozen people, but by evening's end how many people do you actually remember, or even want to remember?
Perhaps there's a gorgeous brunette with a husky voice, or an ex football player with a wicked wit whose Armani can hardly
contain his muscular physique. That's what you remember, and that's just like the Web, a place filled with instantly forgettable
websites, and the occasional flash of attraction.
Every business with a website has the same problem they need to overcome. How do you turn your boring, forgettable site into
that gorgeous brunette, or handsome athlete, how do you get your message across, and get remembered at the same time?
How do you turn advertising into content, and content into an experience?