Words Have Meaning
Your website audience demands to be engaged, enlightened, and entertained. And it all starts with writing!
You know what you want to say, but are you saying it effectively? Are you saying it in a meaningful, memorable manner? Does it convey information and personality, does it register and resonate, does it differentiate and define, and does it persuade and prompt action? In short, does it work!
Webmedia writing, it's the first step in creating effective content.
More Than SEO
Having text on your website is a no-brainer. You've got to have text so search engines can index it, but here's the problem.
Half the people search engines generate don't stay long enough to absorb anything meaningful. And of those that do stick around, only 30% do more than skip, scan, and look for bulleted points.
So all that time and money you've invested in copy, designed for search engines instead of people, is effectively only producing 15% of what you thought. Not too good! Is it?
Talk The Talk
Everything on your website communicates something, either directly or indirectly. And since your audience is smaller than you thought, you darn well better make sure your message is getting through.
Webmedia writing doesn't just refer to Web-page copy; it's everything: emails, newsletters, articles, blogs, and video scripts.
In order to connect to your audience you must talk-the-talk, and it starts with writing! So if your writing doesn't meet that standard, then you're handicapping your marketing from the get-go.