{"id":1761,"date":"2014-05-20T14:26:40","date_gmt":"2014-05-20T19:26:40","guid":{"rendered":"http:\/\/www.mrpwebmedia.com\/blog\/?p=1761"},"modified":"2014-05-20T14:26:40","modified_gmt":"2014-05-20T19:26:40","slug":"double-take-now-available-blurb","status":"publish","type":"post","link":"https:\/\/www.mrpwebmedia.com\/blog\/double-take-now-available-blurb\/","title":{"rendered":"Double Take Now Available on Blurb"},"content":{"rendered":"<p>We are pleased to announce the release of the third in our series of Big Idea marketing e-books \u201cDouble Take Marketing Techniques\u201d.<\/p>\n<p>\u201c<a href=\"http:\/\/www.blurb.com\/b\/5309261-double-take-marketing-techniques\">Double Take Marketing Techniques<\/a>\u201d is based on the notion that marketing needs to get people to pay attention to what you have to say by presenting marketing collaterals that force your audience to take a second look at whatever you\u2019re presenting. After all, if people don\u2019t absorb your message, you\u2019re never going to sell them anything.<\/p>\n<h3>\u201cDouble Take\u201d Video Introduction<\/h3>\n<div class=\"video\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/4S8lRPZHPLw?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p><!--more-->We\u2019ve gone through our idea files to find the ideas and techniques that make an audience take a second look. The book contains 15 essential concepts that will help you focus on developing the kind of marketing strategies that reach people on a human level. We\u2019ve also included 20 Visual Engagement Techniques complete with photographic examples, and even a few videos to help illustrate the principles. These are implementable concepts and techniques that will make your targeted prospects sit-up and take notice. \u201c<a href=\"http:\/\/www.blurb.com\/b\/5309261-double-take-marketing-techniques\">Double Take<\/a>\u201d is 80 pages jam-packed with information that will make you a better marketing executive or business manager.<\/p>\n<div style=\"position:relative; padding:1.4em 1.4em 0.6em; margin-bottom:1.4em; border:1px solid #e5e8e9;\">\n<p style=\"margin:0;\"><a href=\"http:\/\/www.blurb.com\/books\/5309261-double-take-marketing-techniques\"><img decoding=\"async\" class=\"inline-img\" src=\"http:\/\/assets0.blurb.com\/images\/uploads2\/catalog\/002\/817\/415\/5717202-3cd9a34a2208fb3bebd13a9ac719632c-fp-1400000776.jpg\" alt=\"Double Take Marketing Techniques\" style=\"box-shadow:0 1px 2px 1px rgba(0,0,0,0.2);\" \/><\/a><\/p>\n<h4 style=\"margin:0; line-height:1.2em;\"><a href=\"http:\/\/www.blurb.com\/books\/5309261-double-take-marketing-techniques\">Double Take Marketing Techniques<\/a><\/h4>\n<p>By Jerry Bader<\/p>\n<p style=\"font-size:12px;\">Based on the notion that marketing needs to get people pay attention to what you have to say by presenting marketing collaterals that force your audience to take a second look at whatever you\u2019re presenting.<\/p>\n<p style=\"margin-bottom:0.8em;\"><a class=\"cta\" title=\"Free Preview\" href=\"http:\/\/www.blurb.com\/books\/5309261-double-take-marketing-techniques\" style=\"float:left; margin-bottom:0;\">Free Preview<\/a><img decoding=\"async\" src=\"http:\/\/www.blurb.com\/images\/badge\/photo-book.png\" alt=\"Available on Blurb\" style=\"display:inline; width:auto; margin:0 0 0 10px;\" \/><\/p>\n<p style=\"clear:both; margin:0;\">\n<\/div>\n<p>Together, \u201c<a href=\"http:\/\/www.blurb.com\/b\/4416756-what-s-the-big-idea\">What\u2019s The Big Idea?<\/a>\u201d, \u201c<a href=\"http:\/\/www.blurb.com\/b\/4693532-brand-universe\">Brand Universe<\/a>\u201d, and \u201c<a href=\"http:\/\/www.blurb.com\/b\/5309261-double-take-marketing-techniques\">Double Take<\/a>\u201d form a valuable addition to any entrepreneur\u2019s marketing arsenal. In \u201c<a href=\"http:\/\/www.blurb.com\/b\/4416756-what-s-the-big-idea\">What\u2019s The Big Idea?<\/a>\u201d you\u2019ll learn why you need a \u2018high concept\u2019 and get to choose from twenty-eight examples on which you can base your marketing strategy.<\/p>\n<p>In \u201c<a href=\"http:\/\/www.blurb.com\/b\/4693532-brand-universe\">Brand Universe<\/a>\u201d you\u2019ll learn what a Brand Universe is, and which one makes sense for your company. Building a Brand Universe helps you make the right marketing decisions for your brand, and avoid the pitfalls of falling prey to media hype and fad marketing schemes.<\/p>\n<p>And in \u201c<a href=\"http:\/\/www.blurb.com\/b\/5309261-double-take-marketing-techniques\">Double Take<\/a>\u201d you\u2019ll learn how to stop your prospects from prematurely clicking away from your website or bypassing your advertisement. \u201c<a href=\"http:\/\/www.blurb.com\/b\/5309261-double-take-marketing-techniques\">Double Take<\/a>\u201d concentrates on concepts and techniques that get your targeted audience to take a second look.<\/p>\n<div style=\"position:relative; padding:1.4em 1.4em 0.6em; margin-bottom:1.4em; border:1px solid #e5e8e9;\">\n<p style=\"margin:0;\"><a href=\"http:\/\/www.blurb.com\/books\/4416756-what-s-the-big-idea\"><img decoding=\"async\" class=\"inline-img\" src=\"http:\/\/assets2.blurb.com\/images\/uploads\/catalog\/15\/2817415\/4775898-f2c893192da5aaeded6fa42cd16dc1b4-fp-1372177065.jpg\" alt=\"What\u2019s The Big Idea?\" style=\"box-shadow:0 1px 2px 1px rgba(0,0,0,0.2);\" \/><\/a><\/p>\n<h4 style=\"margin:0; line-height:1.2em;\"><a href=\"http:\/\/www.blurb.com\/books\/4416756-what-s-the-big-idea\">What\u2019s The Big Idea?<\/a><\/h4>\n<p>By Jerry Bader<\/p>\n<p style=\"font-size:12px;\">28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make.<\/p>\n<p style=\"margin-bottom:0.8em;\"><a class=\"cta\" title=\"Free Preview\" href=\"http:\/\/www.blurb.com\/books\/4416756-what-s-the-big-idea\" style=\"float:left; margin-bottom:0;\">Free Preview<\/a><img decoding=\"async\" src=\"http:\/\/www.blurb.com\/images\/badge\/photo-book.png\" alt=\"Available on Blurb\" style=\"display:inline; width:auto; margin:0 0 0 10px;\" \/><\/p>\n<p style=\"clear:both; margin:0;\">\n<\/div>\n<div style=\"position:relative; padding:1.4em 1.4em 0.6em; margin-bottom:1.4em; border:1px solid #e5e8e9;\">\n<p style=\"margin:0;\"><a href=\"http:\/\/www.blurb.com\/books\/4693532-brand-universe\"><img decoding=\"async\" class=\"inline-img\" src=\"http:\/\/assets3.blurb.com\/images\/uploads\/catalog\/15\/2817415\/5064512-7717a975ef6c658cec5a044bb458287b-fp-1382622752.jpg\" alt=\"Brand Universe\" style=\"box-shadow:0 1px 2px 1px rgba(0,0,0,0.2);\" \/><\/a><\/p>\n<h4 style=\"margin:0; line-height:1.2em;\"><a href=\"http:\/\/www.blurb.com\/books\/4693532-brand-universe\">Brand Universe<\/a><\/h4>\n<p>By Jerry Bader<\/p>\n<p style=\"font-size:12px;\">Building on \u201cWhat\u2019s The Big Idea?\u201d by providing an implementation roadmap that helps guide the entrepreneur through the process of building a Brand Universe around their Big Idea Strategy.<\/p>\n<p style=\"margin-bottom:0.8em;\"><a class=\"cta\" title=\"Free Preview\" href=\"http:\/\/www.blurb.com\/books\/4693532-brand-universe\" style=\"float:left; margin-bottom:0;\">Free Preview<\/a><img decoding=\"async\" src=\"http:\/\/www.blurb.com\/images\/badge\/photo-book.png\" alt=\"Available on Blurb\" style=\"display:inline; width:auto; margin:0 0 0 10px;\" \/><\/p>\n<p style=\"clear:both; margin:0;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are pleased to announce the release of the third in our series of Big Idea marketing e-books \u201cDouble Take Marketing Techniques\u201d. \u201cDouble Take Marketing Techniques\u201d is based on the notion that marketing needs to get people to pay attention to what you have to say by presenting marketing collaterals that force your audience to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,10],"tags":[],"class_list":["post-1761","post","type-post","status-publish","format-standard","hentry","category-advertising","category-branding","category-web-marketing"],"_links":{"self":[{"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1761"}],"version-history":[{"count":62,"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1761\/revisions"}],"predecessor-version":[{"id":1825,"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1761\/revisions\/1825"}],"wp:attachment":[{"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrpwebmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}